By summer 2010, the expansion of bike lanes in NYC exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks.

By focusing on one intersection as a case study, my video aims to show our interconnection and shared role in improving the safety and usability of our streets.

The video is part of a larger campaign I created called ‘3-Way Street’. Please see blog.ronconcocacola.com for more details.

Music: Peter Gunn Theme by Art of Noise, available on iTunes

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Lisa P.
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Wow, that really puts it into prespective how crazy a single intersection can be, I woas not expecting so many close calls. I like what you did with the colors chaning when the objects got closer, kind of like an alert system air triffic control might use.

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